Starting or trying to improve a human rights campaign? Marketing for human rights, just like anything, is contingent on the message being compelling, interesting, and easy to remember. But even if you know this, it can be tough to know how to create a viral human rights flyer that produces excellent results and drives people to your website, charity, or other organization.
Read on for six ways to make a human rights flyer that goes viral when you post it online or in person.
Nail the Initial Design
Any viral human rights flyer has to have a smart and compelling initial design. Use a flyer maker with predesigned templates or hire someone with graphic design experience to make an initial design for your human rights flyer that is:
- Aesthetically interesting
- Visually engaging
- Related to your overall message
There are many different ways you can go with the initial design. But above all else, it has to look excellent to draw people away from everything else in their lives for a brief moment.
Keep the Message Simple
Your next step should be to come up with and streamline a fundamental message of the flyer in question. The best flyers are those that are simple, straightforward, and to the point. The last thing your human rights flyer needs is a complex message or a massive paragraph at the bottom that no one will bother reading.
Instead, opt for a single and simple message, preferably in the form of a headline or centered text that’s one or two sentences at maximum. The simpler your message is, the easier it will be for your target audience to remember it.
When it comes to making any marketing message go viral, remembrance is key. It doesn’t matter how well-designed your flyer is if people can’t remember the core element of its message!
Make the Message Repeatable
At the same time, you need to make sure your flyer’s key message is repeatable. In marketing terms, that means catchy.
Think of jingles for commercials or mottos for companies that people can repeat even if they never buy their products. You should take the same principle and use it when making a human rights flyer you want to go viral.
For example, are you trying to make a human rights flyer for an upcoming charity drive or volunteer event? If you want people to donate, messages like the below examples are easy to repeat and remember, increasing the likelihood that they’ll go viral:
- Donate time or money – both mean the world to those who need them.
- Help us start and do your part – volunteer today!
- Bring your heart and your smarts – join our organization and make a real difference.
In each of these examples, the main message is easy to repeat and easy to spread. Remember, a key element of virality is that your audience members have to spread your message for you.
Don’t Use Different Fonts
You can also create a viral human rights flyer by avoiding certain mistakes, like using different fonts for the poster. You can avoid this major mistake by using an online flyer maker like PosterMyWall.
Choose one font for your entire flyer or poster design and stick to it. Therefore, try to use a flyer maker and templates to mockup a few basic designs and see which font looks great both for the headline or centered message and for any ancillary text around the poster’s focus point.
Include a Call to Action
Naturally, any poster you want to go viral needs to have a compelling call to action. For a human rights flyer, this can be the headline or repeatable, engaging message described above. But you can also add another sentence or just a list of contact information at the bottom of the flyer.
You must include a call to action so that:
- People interested in your campaign or organization can contact you
- Those who see the flyer are inspired to spread it around, thus helping it go viral
As with the main message of the flyer, keep your call to action short, sweet, and to the point.
Highlight Key Information
Lastly, consider incorporating highlights or bolded text for key information on your human rights flyer. This is even more important if your flyer has a chunk of text or a paragraph of informative content somewhere on it. Bolding or highlighting key information can make the flyer easier to parse, especially if someone looks at it with just a glance.
All in all, making human rights flyers go viral is a matter of planning, artful design, and understanding what makes people remember messages. By considering the tips above, your next human rights flyer will be much more likely to go viral and your charitable organization will see more traffic than ever!